Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Author:Dan Ariely
Language: eng
Format: mobi, epub, pdf
Tags: Decision-Making & Problem Solving, Consumer Behavior - General, Finance, Business, Cognitive Psychology, Economics, Economics - General, General, Decision-Making (Psychological Aspects), Consumer Behavior, Decision making, Psychological aspects, Social Psychology, Education, Reasoning, Business & Economics, Psychology
ISBN: 9780061353246
Publisher: HarperCollins
Published: 2010-08-22T15:01:40.986000+00:00

Notes [255]

Bibliography and Additional Readings [259] Introduction: How an Injury Led Me to Irrationality and to the Research Described Here

1 The Truth about Relativity: Why Everything Is Relative�Even When It Shouldn't Be

2 The Fallacy of Supply and Demand: Why the Price of Pearls�and Everything Else�Is Up in the Air

3 The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing

4 The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them

5 The Influence of Arousal: Why Hot Is Much Hotter Than We Realize

6 The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do

7 The High Price of Ownership: Why We Overvalue What We Have

8 Keeping Doors Open: Why Options Distract Us from Our Main Objective

9 The Effect of Expectations: Why the Mind Gets What It Expects

10 The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't

11 The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It

12 The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest

13 Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches?

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